This is an example of the power of Facebook campaigns.  I’ve never heard of this company until I clicked on their ad on my profile sidebar.  They bill their site as “Vintage-Inspired Indie Dresses,” which is right up my alley, so I was definitely intrigued.

The site has a mix of Anthropologie’s whimsy with Modcloth’s affordable prices.  I haven’t had a chance to compare items from all three sites but there’s definitely a sense of deja-vu upon visiting Ruche (I did just see some BB Dakota items which Modcloth definitely sells too).

Some cute items include:

Clermont Polka Dot Dress ($46.99)

Vincenza Polka Dot Blouse ($32.99)

Windrose Rufflehem Coat ($98.99)

All Dressed Up T-Strap Heels ($94.99)

Pemberton Cropped Sweater

I wanted to browse some more but the site is extremely, painfully  slow!  However, I plan to stop by again in the future to do a little more window shopping, and perhaps purchase some items to check out the quality of their products and user-friendliness of their site.  More to come soon!